NIL Strategy
Create a thoughtful NIL plan around goals, values, audience, and opportunity.
Built By Coaches|Trusted By Athletes
Your Game.Your Brand.Your Future.
Guidance for collegiate athletes navigating NIL, personal branding, opportunities, and the next chapter of their athletic careers.
CR Sports GroupCharles Thomas
CR Sports GroupRuben Reyna
The People Behind CR
Athletes Signed To
Florida A&M
Cleary University
Arkansas Tech
Florida A&M
Cleary University
Arkansas Tech
Florida A&M
Cleary University
Arkansas Tech
Florida A&M
Cleary University
Arkansas Tech
Florida A&M
Cleary University
Arkansas Tech
Florida A&M
Cleary University
Arkansas Tech
Florida A&M
Cleary University
Arkansas Tech
Florida A&M
Cleary University
Arkansas Tech
Why CR
More Than
Representation.
The college sports landscape is changing fast. Athletes need people in their corner who understand the game, the culture, the business, and the person behind the jersey.
Meet CR Sports GroupProtect the athlete.Maximize the opportunity.Build the future.
What We Do
Built Around
The Athlete.
Brand Development
Build a personal brand that can grow from college athletics into the next chapter.
Opportunity Management
Evaluate partnerships and opportunities for fit, value, and long-term impact.
Representation built around where the athlete is now and where they want to go next.
Learn More About CRThe People Behind CR
CharlesThomas&RubenReyna
CharlesRubenBuilt From
The Coaching Side.
Experience in athletics changes the way you see an athlete's journey. CR Sports Group brings that perspective to NIL, branding, representation, and life beyond the game.
Meet Charles & RubenOur AthletesSigned &
Signed &
Moving Forward.
Every athlete has a different path. Our goal is to help each player find the opportunity that best fits their game and future.
Signed
JaQuavis Williford
Wing6'7"
CollegeFlorida A&M
Signed
Khasen Robinson
Combo6'1"
CollegeArkansas Tech
Signed
Jayce "JL" Branson
Combo Guard6'5"
CollegeHenry Ford CC
Family PerspectiveMore Than An Athlete.
More Than An Athlete.
More Than A Decision.
Recruiting decisions affect the entire family. CR Sports Group is committed to providing honest guidance, clear communication, and support throughout the process.
“
Charles and I have shared a friendship built on trust and mutual respect for more than 30 years. He understands the game, but more importantly, he understands athletes, their dreams, families, responsibilities, and futures beyond competition. Charles listens carefully, communicates honestly, and advocates with unwavering integrity. If my own son needed someone to guide him, protect his interests, and stand faithfully in his corner, I would trust Charles without hesitation.
“
My son and I met Charles over 2 years ago and he is the last of a dying breed. What I mean when I say that is you can’t find anyone like him. He’s honest and straightforward. He’s not cutting any corners and I know he has my son’s best interest at heart. Charles really cares about the young men and their futures. As a mother those are very important characteristics. In this day in time it’s hard to find genuine people and that’s why he’s our diamond in the rough. Charles will always be part of our family.
Hear from athletes, families, coaches, and others who have experienced Charles' guidance, integrity, and commitment firsthand.
View All Testimonials